LOS ANGELES TIMES
Thursday July 15, 2004
Psssst, did you hear about ...
Sit. Stay. Fight cancer
IF only you could harness a dog's energy and put it to good use. That's what the people at Portland, Maine-based Planet Dog were thinking when they came up with the Ribbon Ringo ($9.95), a version of their bestselling dog ball sporting a Saturn ring representing breast cancer awareness. Planet Dog will donate 45 cents per ball sold, with a minimum donation of $10,000, to the Susan G. Komen Breast Cancer Foundation.
"My aunt has been fighting and winning against breast cancer," says Planet Dog co-founder and chief creative officer Alex Fisher. "And as a human being, I know many people in our office and around that have had this disease enter their lives. We did some research, learned about the need for greater awareness. We started thinking about something small we could do."
Dogs -- and curious owners -- everywhere will soon find that charity leaves a fresh, minty aftertaste. The Ribbon Ringo smells minty too. And also floats in water. It is available at most pet stores.